About us.

Our Story

Joe Cox, Founder and Grower
Born and raised on the Oregon Coast in the Pacific Northwest, I always enjoyed gardening and farming. As I was trying out new varieties of produce, I came across microgreens and shoots. This style of growing presented a great opportunity to produce fresh veggies year-round in a small growing footprint, with amazing nutrient density. After moving to Michigan, I began providing fresh, nutritious, home-grown microgreens to Grand Rapids and the surrounding area.
Microgreens and Shoots
Microgreens and shoots are young vegetable greens that are harvested at about 1-3 inches tall. They each have unique flavors, colors, and textures, making them great additions to any dish being created. Microgreens and shoots grow for about 7-21 days, depending on the variety. They have extremely concentrated nutrient contents to provide vitamins, minerals, and energy.
Sustainability
As we face the increasing spread of pollution and negative ecological effects from our manufacturing of food, our microgreens operation has placed sustainability as a high priority. The containers we use are plant-based and compostable. After we harvest our microgreens, we send the used soil filled with roots and other plant matter to our neighbors who use it as supplemental nutrition for their chickens. We also partner with local food banks, where we deliver our bonus microgreens. As we expand, we will continue to look for new and better ways to serve our environment and community.
Purpose
Joe Veggies LLC is here to bring fresh, sustainably grown microgreens and shoots to the Grand Rapids area year-round. We strive to keep our microgreens and shoots affordable, because everyone deserves healthy, fresh produce. Please contact us today to discuss how we can best serve you!